Funemployment was cool and all but I’ve got fitness work to do
A revolution is happening in women’s fitness. Women all around us are discovering the confidence and strength that comes from working toward their athletic potential. Women everywhere are transforming into superfitheroes.
Have you seen what’s on the cover of women’s fitness magazines these days? The primary message in women’s fitness is one of inadequacy. Mainstream fitness ideals constantly remind us that we are not good enough. Women are constantly sold on the promise of quick weight loss and the idealized dream of the much photoshopped swimsuit model.
We are going to share the stories of our Superfit Hero community with monthly video and photo features. By sharing the stories of real, strong, confident, bad ass female athletes of all kinds, we will bring a more diverse and empowering message to the mainstream fitness community for all women.
You can join the #superfithero movement by signing up for updates on our website: