Reebok + Kool-Aid = Instant Classics

23 Responses to “Reebok + Kool-Aid = Instant Classics”

1. michael
   Posted from: 67.155.66.53

   February 7th, 2008 at 12:13 pm

   you guys are joking with this right? how is this worthy of psfk or even this shittiest, hype loving, man child supporting streetwear blog? at least have an opinion when you present us with something as lame as this.
2. Christine
   Posted from: 208.105.19.172

   February 7th, 2008 at 2:15 pm

   The shoes may look ridiculous, but I have no doubt they’ll sell. Why? Take a look at what people are wearing on the street: tacky allover print hoodies, garish vintage jerseys, tshirts silkscreened with characters from crappy, old television shows. i think the co-branding of Kool-aid and Reebok says something about the essence of fashion trends , at least on the street. Streetwear is not about aesthetics or function or classiness; it’s about brands and the capacity to capture a sentiment - like nostalgia (something Reebok and Kool-Aid undoubtedly conjure).
3. Floyd Hayes
   Posted from: 68.161.244.192

   February 7th, 2008 at 2:45 pm

   Hey Michael, there’s a full refund at reception…
4. Dan Patrick
   Posted from: 65.222.130.226

   February 8th, 2008 at 10:45 am

   How cool is that! I see this exploding in the urban market in 08. I wish others saw the cool niche and worthiness of an informative article about a company trying to evolve their brand. Way to think out of the box Kool-Aid. I think Michael just got laid off, he’s pissed at the world.
5. akugel
   Posted from: 24.34.23.139

   February 9th, 2008 at 11:13 pm

   seriously?
6. I know what you didy
   Posted from: 68.28.123.113

   February 10th, 2008 at 8:05 am

   did you miss the reebok-play doh kicks? my kid has them and they rock. they even came with two mini cans of play doh in the box.
7. Reebok + Kool-Aid = Instant Classics at Retail Marketing - Shopping Center Marketing
   Posted from: 72.34.42.3

   February 11th, 2008 at 4:57 pm

   [...] Story by Katie Sherman at psfk] Tags: co branded marketing, co branding, color by flavor shoes, Kool Aid Shoes, Rebook and [...]
8. me
   Posted from: 216.9.250.65

   February 15th, 2008 at 5:00 am

   U all r flippin insane! They’re just fuckn shoes!
9. LV
   Posted from: 199.229.1.111

   February 20th, 2008 at 3:34 pm

   I think they are great! Kool-Aid man rocks
10. MervynOng.com » Reebok Kool-Aid Sneakers… Errr
    Posted from: 70.85.249.98

    February 20th, 2008 at 6:28 pm

    [...] cross-branding effort screams ingenuity or just plain insanity! Anyway, get all the skinny here at PSFK and Flickr. Oh, did I mention that the sneakers are scented with some of your favourite Kool-Aid [...]
11. KOOLAID DA KID
    Posted from: 72.237.248.5

    February 22nd, 2008 at 11:31 am

    DESE SHOES ARE DA SHIT N I IS GONNA BUY EM TRUST AND BELIEVE EVERY COLOR I GET MY HANDS ON IMA BUY DIS KOOLAID DA KID AKA THE MIDWEST SOULJAH CHECK OUT MY MYSPACE FO MY ABLUMS N CONCERTS http://www.myspace.com/koolaiddakid CHEA BOUT TIME DA GOT KOOLAID SHOES N IMA GET FUCK WHAT DA HATAS TALKIN BOUT DIS NIGGA BUYIN EM CHEA!
12. Jacques-Oh
    Posted from: 68.106.150.54

    February 22nd, 2008 at 11:50 am

    This is a natural, while true Ghetto Punch is just water and sugar, Kool-Aid is a staple in working class and or urban households. This is a roots thing, a nod to the past that’s been recontextualized. Plus it’s funny as hell.
13. Most Popular Articles On PSFK From The Last 7 Days on PSFK
    Posted from: 72.47.211.46

    February 25th, 2008 at 5:50 pm

    [...] Reebok + Kool-Aid = Instant Classics - Katie Sherman Dell Responds To Buzz Online In China - Sean Leow Fast Company’s Dull Top 50 Innovative Companies 2008 - Piers Fawkes Gap Discovers The Sound Of Color - Orli Sharaby [...]
14. Big Papi cleats - OOTP Developments Forums
    Posted from: 87.106.12.78

    February 25th, 2008 at 11:10 pm

    [...] there new, hip, cool, and ultimately lame trademark). This is actually Big Papi’s new shoe line: Reebok + Kool-Aid = Instant Classics on PSFK __________________ 培傑西 You try and hurt Mozart, and you’re gonna get a [...]
15. shellierox
    Posted from: 76.14.34.151

    March 1st, 2008 at 9:30 pm

    im actually really upset at the response these shoes are getting.virtually everyone ive talked to about has had nothing but a diss to hand me and its really abunch of rubbish. first off a diss to the shoes, the shoe makers, the marketers, and most of the the wearer of these kicks is all wrong. the idea is genius! we live in a day where the past seems to fade more and more everyday, where a good memory of our child hood is almost as hard to remember as your entire families social security numbers. kool aid was a part of most american middle class kids lives, and as an adult, the smell, the sugar, the package, all have a tendency to take me back to those days running in the house thristy from intense games of hide and seek, needing a quick delicious thirst quencer, where mom met me with a glass of red kool aid. Not strawberry, or cherry, there was no time for names, just red. ha. we cant be kids again, we cant relive it or go back, but we can remember it, and if my kicks on my feet can take me back than why would that deserve a diss? besides the childhood aspect these shoes appeal to most of the basic audiences specific desire, their favorite color! where most peoples favorite colors usually fall at, Red,Blue,Purple,Greeen etc. its genius. also in a day in age where were more inclined to fall in line and look like the rest, those of us who see the beauty in these kicks, are those who refuse this line, beauty is in the eye of these beholders. all they see is the color and unique ness. and the more the world hates them the more were inclined to want every color. these shoes are for the non followers, for those who truely do what and wear what ever they want. not whats in style. these shoes say alot, but everyone is to busy talking bad about em to hear what they have to say.
16. crevy
    Posted from: 68.223.164.17

    March 8th, 2008 at 12:21 pm

    to all the haters, get over yourselves. you’re all the same buttholes that probably followed every trend growing up (sucking your thumb with a Care Bear in one hand and a Cabbage Patch Kid in the other) and now project your own self-loathing on everyone else ’cause you know you want some strawberry reeboks! losers…
17. Valerie Kane
    Posted from: 66.75.66.185

    March 14th, 2008 at 12:50 pm

    Please contact me when you get a chance. thank you
18. Reebok x Maeda = Emoretion on PSFK
    Posted from: 72.47.211.46

    March 19th, 2008 at 3:07 pm

    [...] sneaker culture collaborations (denoted with an ‘x’). They’ve recently teamed up with Kool-Aid and tapped global influencers for their Freestyle World Tour [...]
19. dri
    Posted from: 24.46.33.247

    March 19th, 2008 at 5:10 pm

    what about reebok x watermelon?

    why don’t they do reebok x cheese line?
    how about reebok x baby mommas
    oh oh oh reebok x food stamps

    these are racist and so fresh that you guys think its awesome.

    one more reebok x crack!

    now that would sell!!!

    I know for a fact that only 4 black people work at reebok. and none of them design these.
20. Reebok + Kool-Aid =?????
    Posted from: 76.208.61.133

    April 7th, 2008 at 6:39 pm

    Quote
    “Take a look at what people are wearing on the street: tacky allover print hoodies, garish vintage jerseys, tshirts silkscreened with characters from crappy, old television shows. i think the co-branding of Kool-aid and Reebok says something about the essence of fashion trends , at least on the street.”

    I dont know if this thread is open or not but anyways, you have a point. but at the same time reebok should focus on the shoes that look or sell better, not experiment with some type of tacky, even poor looking shoes. Here’s a great example of a good looking shoe from reebok http://www.onlineshoes.com/productpage.asp?gen=m&pcid=100350&adtrack=nextag&term=men%27s+reebok+classic+amaze+zing%2dsport%2dstarcrest&offer=#
    anyways think about what other people would say if you bought them, you probably already guessed it: a class A dumbass
21. lisa walters
    Posted from: 76.205.69.54

    April 13th, 2008 at 3:14 pm

    while dont you sell the kool-aid shoes preschool age 13
22. Rev Run : The New Kool-Aid Man on PSFK
    Posted from: 72.47.211.46

    May 28th, 2008 at 4:50 pm

    [...] an encore to their Reebok partnership earlier this year, Kool-Aid is moving its urban focus to a new partnership with hit reality TV star [...]
23. Sugary sneakers? Oh, yeah! « beege and the city
    Posted from: 72.232.153.33

    June 30th, 2008 at 2:52 am

    [...] are Kool-Aid Reeboks, a hybrid of sneaker and sugar that will make plenty of people want to shell out the $50 - $75 they [...]

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