The adult toy industry is experiencing a surge of sales while the global economy falters, says Australian News. Anonymous web-purchasing power has obviously contributed, but the industry also employs some creative marketing efforts geared towards conservative consumers in mainstream magazines. Much like Viagra and Cialis’ tactical suave´, they’ve been busy inventing softer, less offensive names (relationship and intimacy care) and subtler, smarter packaging. Sales at American lubricant manufacturer, Wet, are up 30% this year alone, according to owner Michael Trygstad.
“We’re seeing countless new products being sold to a much larger audience than people realized. Even the more conservative retailers have begun to come around.”, says Louis Friedman, chief executive of Liberator, a maker of sex toys in the US.
Entrepreneurs are flocking to the sex trade with even once conservative manufacturers like Philips Electronics and Hitachi have joined in the vibrator business.
[via news.com.au - Sex Industry Making It Through Hard Times As Recession Bites]
[Image via random-good-stuff]
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yicks, i don’t like the sound of that…i’ll go out of business
January 7th, 2009 at 2:08 pm
This is quite an interesting trend, given that adult brands are marching to Washington for their $5B bailout.
January 7th, 2009 at 3:19 pm
Surprise, surprise, surprise… what’s going on in the economy is going on behind closed doors… and there’s a market for more!
January 8th, 2009 at 7:29 pm
This information was helpful for my research. Thanks
January 19th, 2009 at 4:11 pm
I’m this is true for the US also. I have seen a slowdown in avg sales orders. But business is good.
April 26th, 2009 at 4:06 pm