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Between black and white there’s only GREY

Its grey in America, gray in the UK but the guys who are trying to start the grey sweatsuit revolution are campaigning to make it Grey all over. www...

Simon King, London Denim
Simon King, London Denim on June 17, 2004.

Its grey in America, gray in the UK but the guys who are trying to start the grey sweatsuit revolution are campaigning to make it Grey all over. www.thegreysweatsuitrevolution.com

The “revolution” is the overthrow of seasonal fashion, anti establishment and anti brand, it is a campaign that encourages people to follow their lead and wear only grey sweatshirts and pants where ever they go. Expect customisation, Gucci grey sweatsuits, grey cars and a lot less colourful fashions in your life. It should catch on till people tire of looking like a walk on extra in George Orwells 1984.

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Simon King, London Denim

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Simon King is the founder of London Denim and Understatement T’s. Simon was also the first contributor to PSFK.com way back in 2004.

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