June 17, 2004
Whilst the whole world seems to be ‘lovin it’, or at least Justin Timberlake’s accountant is, Maccy Ds has announced a move away from TV and big commercial campaigns to ideas such as ‘brand journalism’.
Reuters Article
Advertising Age discussion and poll
Inspiration to make things better.
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I was appalled at one of McDonald’s Commercials that I saw about three weeks ago. The ad included a taller fellow, a girl, a guy, and a shorter nerdy looking fellow. The taller fellow waved a fish sandwich over his head, and told the “nerdy fellow” to reel in the big fish. He attempted a reel. The taller fellow “come on you can do better than that,” waving the shorter fellow’s sandwich. A second attempt was made at reeling in the fish and again he was taunted. His final reel knocked over a box on the counter and the sandwich was finally given to him. This ad not only encourages “bullying”, but sterotypes people, makes children believe this is and ok behavior, because it was on tv. I found the ad to VERY offensive. I would hope McDonalds would immediately remove the ad from television, and look for a more positive ad.
I am not happy about this at all!!!!
March 15th, 2005 at 9:23 pm
Please remove my comments dated March 16, 2005, as it was not McDonald’s. I’m so sorry for any inconveniences this may have caused. Thank you for your time and efforts in this matter.
March 16th, 2005 at 6:30 pm
I was at a diner about two months ago and a McDonald’s tv spot was on for a few minutes. The volume was turned down but visually, it was the funniest commercial I’ve ever seen before. Ronald McDonald danced around with children, gyrating his hips in every direction known to man. I think he was teaching the kids about sports. If anyone has seen this commercial and has information about what it was for, please post a comment.
I need it.
December 4th, 2005 at 5:23 pm
I have some commercial ideas, who should I contact? Please reply!
May 10th, 2006 at 3:35 pm
I have written 3 commercials that are very special and appealing to families, need info who to contact, who to send it too! Please respond!
May 10th, 2006 at 3:37 pm
I have the perfect commerical for McDonalds…fits right along with their “new” position…
whom do I contact?
Wendy Watros (published author with Group, Inc.)
540-234-8470
October 12th, 2008 at 1:18 pm
who do you contact at mcdonald’s to suggest a commercial idea?
November 25th, 2008 at 11:15 am