June 17, 2004

McDonalds Waves Good Bye To Advertising

by Piers Fawkes

Ronald Waves Good ByeWhilst the whole world seems to be ‘lovin it’, or at least Justin Timberlake’s accountant is, Maccy Ds has announced a move away from TV and big commercial campaigns to ideas such as ‘brand journalism’.

Reuters Article
Advertising Age discussion and poll

Article categories: Advertising & Branding

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