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McDonalds Waves Good Bye To Advertising

McDonalds Waves Good Bye To Advertising

By Piers Fawkes on June 17, 2004

Whilst the whole world seems to be ‘lovin it’, or at least Justin Timberlake’s accountant is, Maccy Ds has announced a move away from TV and big commercial campaigns to ideas such as ‘brand journalism’.

Reuters Article
Advertising Age discussion and poll

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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