Kevin Freedman says brands can use megacities—which have a population of at least 10 million—to experiment with localization and branch into wider markets
Megacities are the largest metropolitan complexes in the world, each containing more than 10 million people. They are hubs of consumerism, urban development and economic growth, opening doorways to wider markets and providing a testing ground for new campaigns.
Contextual mirror on the wall, who has today's most relevant Tweet of them all?
MirrorMirror wants to fundamentally change the nature of your morning preparations by taking a standard medium-sized mirror and bringing it into the future. At the base of the frame, a display can be placed over the reflection. This display will show updates chosen by the user from social media and the Internet, such as posts by friends, meeting reminders or a weather report.
PSFK speaks to IBM Watson Exec Steven Gold to learn how professionals are using the technology to inspire positive change in the world
PSFK and IBM Watson teamed up for The Good Data Contest to find out how IBM Watson’s capabilities can improve the lives of communities and spark a conversation about what cognitive computing will mean for the future. The winner, a life planning software, received $50,000 to spend on prototyping, marketing and consulting from IBM Watson talent, as well as the opportunity to fly to New York City to visit the Watson Labs.
Women on the Map recognizes important and abundant contributions of women throughout history
Sensing a historic lack of recognition when it comes to women’s accomplishments, SPARK Movement has created a project called Women on the Map to help honor more extraordinary achievements from women.
StudentLife quantifies the daily and weekly impact of workload on factors like mood, sociability and academic performance
If a group of Dartmouth students has their way, you’ll be able to know someone’s GPA simply by looking at their phone. StudentLife, an Android app they designed, can estimate a grade point average within nearly one-fifth of a point by measuring factors like how often you exercise or when you go to sleep.
As if cognac wasn't enough, Rémy Martin Club Connected Bottle offers opening detection and an integrated consumer engagement program
Rémy Martin has launched a connected bottle that utilizes high-security NFC technology to enable consumers to get more information from their spirits. It provides a range of advanced functionalities including secure authentication, opening detection and an integrated consumer engagement program.
ONE Smart Piano and Keyboard are standard versions of the key instruments that facilitate learning through mobile devices
Our generation’s Mozart will have the added ability to pick up a tune in under five minutes thanks to the mobile or tablet integration of the ONE Smart Piano (and Keyboard). Whether a budding Mozart or not, the device will allow you to play along with your favorite music, and play along with the guided motions, by following the keyboard’s lead.
Digital Nature Group details a working prototype for a hologram you can feel
Holograms, once a staple of science fiction let alone something available to the touch, have been more and more of a reality in recent years. Digital Nature Group has extended the concept further in a recently published paper describing holograms that a user can touch. They presented this paper to several Japanese universities for further research and development.
The alcohol levels, calorie counts and slogans of a conceptual line of brews all capture T-shit branding company Printsome's take on Facebook and more
Printsome, a T-shirt branding company, had a team from its marketing department spend their Friday night out together, sharing, as people out on Friday night tend to do, in beers. While drinking they brought up questions about socially active marketing brand teams and their different personalities. By the end of the night they had mapped out branding schemes for beer versions of brands like Facebook and Nike.
With Apple Watch patent, "talking with your hands" could take on new meaning
Apple has filed for a patent for an application offering a new method of sharing information between devices, whether that device is a traditional smartphone or a newer kind of wearable like a watch. Two devices with the application will be able to exchange pre-approved information in response to gestures made by their owners.
PSFK speaks to Flavorpill Founder Sascha Lewis about creating a space that keeps people happy, energized and focused
What’s on your desk in front of you: water bottles, tsotchkes, legos, magazines? Are you neatly-organized, or are papers and post-it note reminders scattered everywhere? A desktop can say a lot about a person and their work habits, and the items we keep at arms’ reach have the ability to encourage or inspire productivity.
For its "Piss to Pilsner" initiative, the Roskilde music festival plans to recycle concertgoers' urine and use it to fertilize malting barley
Under a cloudless sky, shirtless Vikings with plastic cups of beer in hand are queuing excitedly along a patch of sawdust-covered earth to urinate in a metal trough. Their “contributions” are being collected in specially designed storage tanks, which will then be transported to nearby fields to fertilise malting barley for brewing beer.