Curated Consumption

In their monthly newsletter the eager eyes at TrendWatching have pronounced the emerging trend of CURATED CONSUMPTION: millions of consumers following and obeying the new curators of style, of taste, of eruditeness, in an ever growing number of B2C industries. They argue that Martha Stewart was really just the beginning in this hyper-connected world we live in the new curators enjoy unprecedented access to broadcasting and publishing channels to reach their audience, from their own blogs to niche TV stations.

TrendWatching’s August newsletter reads, “The abundance of high quality mass class goods, the mind boggling number of variations, brands, flavors, and God knows what, is driving those very same, often time-starved consumers into the arms of a new breed of ‘curators’ and editors, who pre-select for them what to buy, what to experience, what to what to wear, what to read, what to drink and so on.” Read on here.

Huh? Are they saying people read websites and newsletters to find out what’s going on and adapt their style accordingly?!!! If you agree with TrendWatching or think it’s just a load of curried constipation leave a comment below.