Haven’t got round to WiFi-ing your Benetti yet? You’re not alone. A study by Ledbury Research has shown that most luxury brands still apparently don’t know the web from their oysters. Last year PSFK ran some research that came to the same conclusions: that luxury brands are failing to take advantage of digital media to create dialog with their customers. We suggested a few tips for luxury brands and their marketing teams. Refresh yourself by gulping down some of our discussion documents:
Luxury Brands And The Web
New Thinking: Brands As Experiences
Using Celebrity in New Media
Overcoming Travel Downturn
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If you enjoy reading our white paper: ‘Brands As Experiences’ – you should check out this opinion piece too: The Hugh Train Manifesto
http://www.gapingvoid.com/Moveable_Type/archives/000823.html
July 8th, 2004 at 2:29 pm
Very interesting article !
I have a french blog relating on luxury and customer relationship management (unfortunately in french !) if your are interesting in those topics !!
http://luxurycrm.blogspirit.com/
Stéphane
April 6th, 2006 at 12:54 pm