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Procter & Gamble’s Band Extension

Procter & Gamble’s Band Extension

By Piers Fawkes on July 15, 2004

Whilst several entertainment brands are trying to extend themselves into consumer sectors like fashion, cosmetics brand Cover Girl has decided to extend its brand from beauty into music with a JV with Atlantic Records to create Cover Girl Records!.

The company with the mantra ‘Beautiful Inside And Out’ has signed up Queen Latifah, Toby Lightman, Brandy and the Irish band, The Corrs, for a range of compliations available in stores like Sam Goody and online.

NY Times Article

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Entertainment, Fashion
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