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PSFK WEEKLY ROUND UP: JULY 16th

By Guy Brighton on July 16, 2004

PSFK is a collaborative and dedicated trend site bringing to you our view about important trend news.

Advertising caught our eye this week as did a follow on story to our previous Life Caching post: the new Sensecam from Microsoft. We also noted the news has been a-buzz with the difficulties of naming brands – it all makes this week’s PSFK Weekly Round Up very interesting reading.

TOP PSFK POSTS YOU SHOULD KNOW THIS WEEK

Memory Recall: Sensecam
Wheelvertising
Six Flags Advertising
Life Caching
Procter & Gamble’s New Record Label

OTHER STORIES YOU SHOULD KNOW THIS WEEK

FORBES : What’s In A Name?
Japan Times: Firms grope for enticing names
Wisonsin Tech Network: Why is Enron now called Prisma?
INC: What’s In A Name?

And remember – if you want to discuss any of our stories leave a Comment on our site!

‘Til next week!

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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