Comments on: Viva Brand Dinosaurs!?! http://www.psfk.com/2004/07/viva_brand_dino.html Ideas & Trends Mon, 23 Nov 2009 10:05:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Simon http://www.psfk.com/2004/07/viva_brand_dino.html/comment-page-1#comment-5504 Simon Tue, 30 Nov 1999 00:00:00 +0000 #comment-5504 <p>Just thinking that perhaps Interbrand and Business week are not the most subjective companies to be completing brand ratings, after all when IBM and AMEX want to launch a new product who do they go to? How many brands in the top 100 are on interbrands client list, I wonder? </p> <p>http://www.interbrand.com/portfolio.asp</p> <p>Bet 1/2 the top 50 are major Business Week advertisers too.</p> <p><br /> </p> Just thinking that perhaps Interbrand and Business week are not the most subjective companies to be completing brand ratings, after all when IBM and AMEX want to launch a new product who do they go to? How many brands in the top 100 are on interbrands client list, I wonder?

http://www.interbrand.com/portfolio.asp

Bet 1/2 the top 50 are major Business Week advertisers too.

]]> By: Simon http://www.psfk.com/2004/07/viva_brand_dino.html/comment-page-1#comment-5505 Simon Tue, 30 Nov 1999 00:00:00 +0000 #comment-5505 <p>Sorry, had to comment again, this article really has me thinking.</p> <p>What do Intel do anyway? They make a chip inside a PC, do I know what that chip does - do you?</p> <p>GE is a massive company which owns many products in many different sectors. Would I say this is a super brand, not at all, don't see it on my super market shelf, they don't send me mailshots if they affect my life (And I'm sure they do) they do it under a different brand. So a brand which does not communicate anything, should this even be in the top 1000, just becuase they have done a good job of getting their initials GE out there does not mean that its a good brand, just a big advertising budget.</p> <p>IBM, Where are they now. The brand means nothing now, they lost most of the office battles first to Novel then Microsoft, what relevence do they have to todays IT managers? I don't know but I suspect that they are just hanging on in there with their support of old systems.</p> <p>Marlboro = Death</p> <p>That leaves AMEX - Nice job on the Black card party which Alexander McQueen styled the other day but I ask you, how is the brand relevent when so many of its competitors have caught it up? Most shops in London don't accept it because they charge too high a percentage on transactions and the buzz (which they probably created (which would be a really really good piece of marketing if they did)) is that even the celebs just want green cards rather than the costly gold and black ones.</p> <p>In all if you're going to judge who has the best brands there has to be substance and relevance behind the judgement. </p> <p>Not just that people can say, 'oh....I've heard of them or yeah....a few years ago I had one of them.' </p> <p>Nuff said.</p> Sorry, had to comment again, this article really has me thinking.

What do Intel do anyway? They make a chip inside a PC, do I know what that chip does – do you?

GE is a massive company which owns many products in many different sectors. Would I say this is a super brand, not at all, don’t see it on my super market shelf, they don’t send me mailshots if they affect my life (And I’m sure they do) they do it under a different brand. So a brand which does not communicate anything, should this even be in the top 1000, just becuase they have done a good job of getting their initials GE out there does not mean that its a good brand, just a big advertising budget.

IBM, Where are they now. The brand means nothing now, they lost most of the office battles first to Novel then Microsoft, what relevence do they have to todays IT managers? I don’t know but I suspect that they are just hanging on in there with their support of old systems.

Marlboro = Death

That leaves AMEX – Nice job on the Black card party which Alexander McQueen styled the other day but I ask you, how is the brand relevent when so many of its competitors have caught it up? Most shops in London don’t accept it because they charge too high a percentage on transactions and the buzz (which they probably created (which would be a really really good piece of marketing if they did)) is that even the celebs just want green cards rather than the costly gold and black ones.

In all if you’re going to judge who has the best brands there has to be substance and relevance behind the judgement.

Not just that people can say, ‘oh….I’ve heard of them or yeah….a few years ago I had one of them.’

Nuff said.

]]> By: Piers Fawkes http://www.psfk.com/2004/07/viva_brand_dino.html/comment-page-1#comment-5506 Piers Fawkes Tue, 30 Nov 1999 00:00:00 +0000 #comment-5506 <p>Interesting article on Forcing Brands into Early Retirement on Branc Channel:</p> <p>http://www.brandchannel.com/start1.asp?fa_id=222</p> Interesting article on Forcing Brands into Early Retirement on Branc Channel:

http://www.brandchannel.com/start1.asp?fa_id=222

]]> By: Piers Fawkes http://www.psfk.com/2004/07/viva_brand_dino.html/comment-page-1#comment-5507 Piers Fawkes Tue, 30 Nov 1999 00:00:00 +0000 #comment-5507 <p>Maybe tattoos are really the only way to show a connection between brands and lifetime loyalty...</p> <p>Revenge Of The Tattooed Nerds Article (and Pics)</p> <p>http://www.bmezine.com/news/pubring/20040720.html</p> Maybe tattoos are really the only way to show a connection between brands and lifetime loyalty…

Revenge Of The Tattooed Nerds Article (and Pics)

http://www.bmezine.com/news/pubring/20040720.html

]]> By: Simon King http://www.psfk.com/2004/07/viva_brand_dino.html/comment-page-1#comment-5508 Simon King Tue, 30 Nov 1999 00:00:00 +0000 #comment-5508 <p>Advertising Space Needed.</p> <p>PSFK is offering £20.00 and a £5.00 a year for life advertising fee for the first person to agree to have PSFK's logo tattooed on their body. The tattoo has to be in a place where it is on permanent display.</p> <p>If this is going to start a trend you can be sure we'll try to get in on the ground floor.<br /> </p> Advertising Space Needed.

PSFK is offering £20.00 and a £5.00 a year for life advertising fee for the first person to agree to have PSFK’s logo tattooed on their body. The tattoo has to be in a place where it is on permanent display.

If this is going to start a trend you can be sure we’ll try to get in on the ground floor.

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