Will Alsop Toying With Architecture

Architect rebel Will Alsop has presented his latest treatment to revitalise a large section of English northern town Middlesborough. The theme appears to be focused on consumerism and popular culture. The proposal recommends the overhaul of dockland area called Middlehaven with new buildings that look like familiar products such as a cinema in the form of a blue Rubik’s cube, an office block nicknamed ‘Marge Simpson’s hair’ and also a primary school in the shape of a giant spelling block!

He also envisions for the £500m scheme conical apartment blocks which are supposed to resemble Prada skirts; several bottle-shaped office blocks; a proposed Digital Media Museum in the form of a Space Invader; and a hotel shaped like the children’s marble game, Kerplunk.

Some critics have described his style as “object plonking” rather than town building but PSFK can’t wait. We’ve even bought our train tickets on British Rail: setting off this evening and arriving sometime in 2006!

Guardian Newspaper Slideshow
Alsop Architects