Custom Ready Feet

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Jor1's adidasFrom the streets of New York to the streets of London, graffiti ‘wear’ is new, it’s hot, and it’s certainly not cheap. Since the 1970’s graffiti art has been present along our streets and any outdoor space, but it’s now finding its way into street fashion, and nowhere is it more popular than on trainers. Ok, with contributions by artists such as Jor1, America and Japan have seen this for a few months but only now is London starting to see its first graffiti trainers hit the non-specialised footwear shelves. Once a sports accessory, trainers are now one of the most essential items of fashion today – and most recently – being customised by a new generation of graffiti artists.

trainers meet graffitiA graffiti artist Dru Startup explains: “I’m walking around with a gallery on my feet. There’s no one else in the world with my trainers. It’s also about making yourself attractive to the ladies….that’s what it’s all about – just being different and setting standards.”

Street value for a custom pair of these trainers is set between £200 – £300. If you can’t afford that, PSFK suggest you go grab some permanent markers, a pair of your old trainers and give them a new lease of life!

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High Street brands such as Converse have now taken the customisation of footwear one step further. You too can now work with the magic of Chuck Taylor by creating your very own personalised Converse All Stars. You design, they deliver!

Converse

Looking down at your feet has never been so exciting!

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Comments (4)

  1. Ian, Brilliant post, and why didn’t I write this one, was walking round Spits market in the east end of London the other day and lots of graphiti artists have tied up with stall holders to display their customised addidas and nike trainers. The number of collaborations all trainer brands are doing in search of the new cool is unreal, every week there’s a new partnership or collaboration. One does wonder how long this lasts before the humble Dunlop Green Flash trainer of the 70’s makes its cusomised reapearance as a cool shoe not the budget trainer all of us poor boys had

  2. Looks like Nike are another brand contender for shoe customisation – check out http://www.nikespeed.com. Nice site too!
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  3. yo yo i love this site and this particular article about dope graffiti artists like myself! i’ve been doing this for a long time and i’m glad to see we are finally being recognized for our raw talents.
    -keprock-

    http://www.keprock.com
    http://www.myspace.com/keprock