Got Spam? No - got .Mail

Domain extensions (such as .com and .org) have never been so important in playing a major marketing role as they soon could be with the awaited release of .mail and what it could mean to a business.

ICANN, the Internet’s governing body and Spamhaus, a British based anti-spam entity are currently placing the .mail domain under consideration to overcome the recent inbox harassment of Spam.

Spamhaus are careful to point out that .mail isn’t an anti-spam system, however it would become a device to verify emails sent from a business as legitimate. Emails from .mail would not be blacklisted through email filtering.

John Reid, a spokesperson for Spamhaus suggests:

“Some small businesses will certainly use it. The businesses who would are the ones who are having trouble getting e-mail delivered.”

But surely everyone could get their hands on a .mail domain? With a cost of $2000 it would certainly discourage most spammers. Approval of .mail is set for the end of 2004.

Entrepreneur.com article

ICANN : Spamhaus