August 18, 2004

PSFK Feature : Apple Store Styling

Now PSFK isn’t a cool hunter site per-se but we do like to skive off from our day jobs sometimes and see what’s going on in the real world. We love the buzz in the Apple Store in Soho New York. The clientele is a perfect target market for businesses punting their creative and not so creative products. Mac owners are highly educated, high income, creative and it’s not as if iPod owners – at $400 a pop – are dissimilar.

But who are these people? What does this cherished group of customers really look like? We spent an afternoon playing ‘undercover agents’ with the gizmos in the Apple Store to take a snapshot.

Download PSFK’s Apple Store Styling PDF (1.5MB)

Article categories: Advertising & Branding, Fashion, Retail, Web & Technology