With Cargo, Lucky and all the talk about Curated Consumption you could be forgiven – for a brief moment – for thinking that the future of magazine publishing is all about shopping. But PSFK has spotted two trends worth noting:
Arty Mags
Being up on your culture seems to be the new rage: Conde Nast has announced they’ll be launching a new art magazine with James Truman and the New Yorker showed the way when they broke the 1 million circulation mark last week. Writers could well be the new rock stars: Trendcentral reported recently that “it” magazine of the moment among trendy UK booklovers is Zembla, a new literary magazine that is attracting the design/fashion crowd. The magazine’s trendy layout and artistic covers have attracted trendsetter devotees – as well as advertisers such as Marc Jacobs, Jil Sander, Christian Dior, Paul Smith, Issey Miyake, and Beck’s.
Cross-Niche
Modern Dog demonstrates the new trend towards publishing for two overlapping (or in this case: on-your-lapping – ho ho) audiences. Paris Hilton sits with her little Chihuahua on the cover for this new pets and celebrities mag. Whilst Sync and Dub reflect this trend with their celebrity cross over with gadgets and cars respectively Time Inc. have just announced the launch of Find! a cross between Reality TV and Antique Collecting. Find! will feature the Leigh and Leslie Keno from TV hit Antiques Roadshow as they explores people’s throw-aways to find real treasures.
Cargo
Lucky
New Yorker
Trendcentral
Zembla
Modern Dog
Sync
Dub
James Truman Blog Stalking
Facebook
Twitter
Digg
Reddit
StumbleUpon
New York Times Article: Condé Nast project: Fine art for the masses : http://www.iht.com/articles/533073.html
August 13th, 2004 at 1:06 pm
Article: Cargo sees fast growth http://www.adrants.com/2004/08/cargo-magazine-sees-fast-growth.php
August 13th, 2004 at 2:48 pm
From Gawker
http://www.gawker.com/topic/ny-dog-to-pimp-canine-couture-019706.php
‘NY Dog’ To Pimp Canine Couture
There’s something so f**ked up about this that we can’t help but embrace it: two Irish magazine publishers, one of whom has never owned a dog, are putting out a 96-page glossy magazine called New York Dog, which “is intended to sit alongside Vogue and Cosmopolitan. It even plans to include photo shoots illustrating dog haute couture.” No word yet on whether the mag intends to have a Doggy-Style Fax or articles on how to please your pit bull in bed, but we know the teacup yorkie on 65th and Park is dying for makeup tips.
August 17th, 2004 at 11:44 am
From Ad Rants
http://www.adrants.com/2004/09/adrants-billboards-new-20-something.php
“Hachette Filipacchi is launching a new 20-something magazine For Me. “There is no magazine on the market today that specifically targets this age group,” said Hachette CEO Jack Kliger. Huh? Has Kliger been to a newsstand lately?”
September 12th, 2004 at 4:53 am
Former Red Herring Publisher and current AlwaysOn Publisher has announced the launch of a magazine based on the AlwaysOn blog network.
The AlwaysOn magazine aims to be a quarterly briefing on innovation in technology and media. The first issue “will include breakout interviews with Bill Gates, Michael Powell, Jonathan Schwartz, Stratton Sclavos, and other top industry luminaries, plus a special section on the AlwaysOn 100 most innovative companies on the planet.”
Yeah, but has the reception table stunner got an RSS feed??
http://www.alwayson-network.com/
September 12th, 2004 at 5:24 am
There’s a new type of fashion magazine for London called SuperBlow. Created by Namalee Bolle and Steve Slocombe of Stefans Super Store and Michael Oliveira-Salac from Blow PR, SuperBlow is aimed at those who want to discover the inside story of what’s happening at the cutting edge of London’s fashion scene.
September 20th, 2004 at 8:09 pm
New Magazine: Sam.
The brainchild of editor Jason Hughes, Sam magazine is dedicated entirely to London fashion
September 27th, 2004 at 5:18 pm
From Sensory Impact:
“Designer Observer writes about a new corporate magazine by American Express for its Centuiron card customers thats nameless and consists of five articles, four ads and no name:
“The New York Times Business Section today reports a new elite magazine aimed at the exclusive holders of the American Express Centurion Card. The magazine itself consists of five articles, four ads, and no name or indeed, nameplate — which is to say no logo — thus achieving the editor’s goal of being “mysterious and beautiful.”
http://sensoryimpact.com/2004/10/no-name-magazine
October 3rd, 2004 at 8:45 pm
Conde Nast Publications is finalizing a deal to buy Gruner & Jahr Publishing USA’s troubled teen title ‘YM’
October 6th, 2004 at 4:58 pm
NEW YORK (AdAge.com) — An announcement is expected early this week concerning Radar, the now-dormant culture magazine founded by former Talk magazine editorial director Maer Roshan. The title is believed to have finally found a backer, according to an executive familiar with the situation, and will begin publishing again in 2005. See story at http://www.adage.com/news.cms?newsId=41773 —
October 18th, 2004 at 4:06 pm
Sly Stallone: The Magazine Media
The New York-based publication is a health and fitness monthly aimed at a target audience of older men in the 35- to 54-year-old range. “The idea is to provide a good product to a large number of male readers who are really not serviced by other magazines at the moment.” Stallone’s foray into the publishing world puts him in the footsteps of celebrities Oprah Winfrey, Rosie O’Donnell and Donald Trump who have all had magazines launched under their names
http://story.news.yahoo.com/news?tmpl=story&cid=1542&ncid=1542&e=6&u=/afp/20041020/en_afp/afplifestyle_us_film_041020212245
October 21st, 2004 at 2:56 pm
Cookie magazine, a launch soon to come from Fairchild Publications, looks to be a cross between Lucky and Child, aimed at an upscale audience.
A direct mail piece sent out by Fairchild offering recipients a free trial issue of the new title labels Cookie as “The Magazine for Sophisticated Parents.”
It’s clear from the magazine’s description in the piece that Cookie is aimed at parents who plan to spend a fair amount of money styling and accessorizing their children. The opening paragraph of the letter reads: “You enjoy the best in life for yourself, and you want the same for your children. But finding it isn’t always easy.”
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=284829
January 4th, 2005 at 7:22 pm
Dear Sir / Madam,
I am working one of the india’s publishers and we are having all monthly magazines and i am working in circulation & subscription dept. i would like to apply for any suitable job in circulation and subs. dept. I need the email id of circulation / subscription head to post my cv.
Thank you,
With Regards,
Richard G.C.
Hyderabad, India
Hand Phone No. 9199492 17127
February 8th, 2008 at 3:46 am