Brainy Shoes

Brainy Shoes

Air cushions, Gel Pods, Pumps, Torsion bars, Progressive-rate polymer columns - all make a pair of trainers sound great (and sometimes confusing) and for sure more comfortable. But in reality,...

Guy Brighton
  • 10 september 2004

Air cushions, Gel Pods, Pumps, Torsion bars, Progressive-rate polymer columns – all make a pair of trainers sound great (and sometimes confusing) and for sure more comfortable. But in reality, they mean nothing unless your body and structure is based on Mr/Mrs average. Everyone weighs and carries themselves different to the next person, so cushion support can’t ever work efficiently for every person. Until now.

When we first saw the home computer we would never have thought it could get as powerful, swish looking and as small as it is today. We definitely would never have thought that a running shoe could contain it’s very own computer.

Engineers at Adidas have designed the “1”. Now classed as the world’s most technologically advanced shoe, the “1” boasts a closed loop system, sensing the level of shock to the foot and via an inbuilt computer consistently adjusts the amount of damping to keep the cushioning level within an optimal preset zone. No matter what terrain, pressure or running style, the system will adjust to any need required.

Just below the runner’s heel is a sensor and not too far away under the midsole is a magnet. On impact the sensor measures the distance from top to bottom of the midsole determining the degree of cushioning to be implicated.

This measurement takes place around 1000 times a second and relays the information to a 20-MHz microprocessor located underneath the shoe’s arch. This mini computer can make up to 5 million calculations per second.

The Adidas system operates via a replacement battery that lasts for 100 hours of running time. It is also the only shoe to ever come with an instruction manual on a CD!

Set to hit stores this December, Adidas have benchmarked a retail figure of $250.



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Jonathan Balck

Advertising Veteran

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Work Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

No search results found.