September 14, 2004
Europe To Join Rest Of World By Ignoring HDTV
Although HDTV services already exist in Japan, US, Canada, Australia and South Korea, Europe has some catching up to do, the BBC reports. Japan is the TV technology leader, but the global HD market is focused in the US where more than 40 HD channels are on offer.
TV industry executives in Amsterdam for the International Broadcasting Convention (IBC), Europe’s biggest broadcasting trade show, say HDTV could also prove a “bonanza for consumer electronics manufacturers” as the European market appears ready to accept the new technology.
PSFK says ready for HDTV?? We all know it’s out there but is anyone watching it (even in the US)?? Our guess is that it’s going to be a harder slog than they believe. The European broadcasters may believe that major events like the World Cup in Germany will be major drivers but with the high prices of HDTV sets, PSFK predicts a Tivo slow-mo style uptake.
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