menu

English Speaking Gentlemen

English Speaking Gentlemen
Arts & Culture

GQ article that analyzes the growth of this upwardly mobile group that wield enormous influence on our economy and culture. Guardian article looks at Chavs.

Guy Brighton
  • 6 september 2004

On both sides of the Atlantic a group of young males stand out with their sense of style and attitude: Jackasses and Chavs. In the US Jackasses take on a brashness that leans towards the the most vulgar extremities of the American dream, in the UK Chavs have a vulgar attitude to life that would have once been considered extremely unBritish to the rest of the world.

Every [American] city has them, maybe you’re friends with one of them, maybe you are one. Maybe we’re one. Some nights we definitely are. Jackasses…. chick-chasing, chest waxing, red bull and vodka guzzling, barbed-wire tattooed American males.” So reads this month’s US’ GQ article that reports on the growth of this upwardly mobile group that “wields enormous influence on our economy and culture.”

Found at Super Bowl parties, the hotel pools of South Beach or the loud brash bars and eateries of Little Chicago (New York) these men are conspicuous spenders who love their lifestyle and love their brands. They drink Ketel One, they wear Von Dutch, they drink Amstel Light(!), they watch the game together on their Sony Plasma-screens, they drink Cristal and they love to end the night watching ladies in Vegas dance around poles whilst their Jackass bros slap each other on the back.

Six flight hours away, a certain group of young men in the UK seem to have an attitude a million miles away. “You’ve probably seen a few in your high street. You may even know a couple. And have you looked at yourself recently?” read a Guardian newspaper article earlier this year. “‘Chavs’ are the non-respectable working classes: the dole-scroungers, petty criminals, football hooligans and teenage pram-pushers.

Found at the local pubs, provincial night clubs and the sun bleached vacation resorts of Crete and Spain; these men also love their brands and their aggressive outlook on life. Low waged, they base their style on soccer stars like David Beckham: they menacingly walk the streets in nylon sportswear and caps bearing the brands of the major sports brands. Adorning themselves in cheap ear-rings and necklaces they watch the games together on the big screen of the local pubs as their pregnant girlfriends sit and wait outside the pubs, smoking or fighting. They drink cans of Stella, they wear Adidas track bottoms, they don Burberry caps (but not for long), they smoke Benson & Hedges and, as recently reported in the New York Times, they love to end the night by slapping each other around in an alcohol fueled mayhem in every town center across the UK.

www.GQ.com
Guardian Article
Technorati Jackass Search
New York Times Article

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.