We noticed it back in the summer when we stayed in the UK: the growing number of British ‘broadsheet’ newspapers being read on the Tube that were tabloid, or compact, size. Now the Times of London will only be publishing the smaller version of its paper after 216 years.
A lengthy trial of the compact edition was described by the editor, Robert Thompson, as “phenomenal” – the Times compact saw a growth of 32% in sales. Their moved followed the Independent newspaper whcih saw a 21% growth in sales upon going compact.
With this take off, PSFK predicts that soon we’ll all be riding the subways reading something better than the local rag’s sport section.