Leading television broadcaster SKY TV is activating the second card slot on its set top boxes. This slot has been dormant since Sky’s launch. Sky are talking about using the slot for insertion of loyalty cards to reward customers for watching adverts, staying tuned to a channel etc. There is also talk of targeted adverts dependent on the viewers personal profile and direct relationships with consumers with brands developing their own cards for use in the slot.
Buy shares in the electric companies, PSFK predicts many people leaving their televisions on all day to collect reward points. Points always make prizes!