PR Just Doesn’t Get Blogs

Now PSFK sometimes likes to get on its high horse and say a few critical things about what some brands are up to (see the Mastercard article) but when we do we always drop the PR contacts listed on their website to ask for a reaction in the comments section of the article. We think it’s only fair. How many times has a PR department or agency reacted to our blog? None - and we wish they would. We love debate (Ok, there was that time CNET threatened to use us over a copyright issue and we got a bit scared, but hey).

The fact is that the PR industry doesn’t get blogs. And by the looks of it they don’t care.

Ad Land just posted a great reaction to the fact that a PR agency is touting for business by that promises to take action against bloggers! They propose that they can help companies protect their corporate reputations. Huh? Don’t you build a reputation?

And if you don’t want to trust what we say, then take it from a PR professional. B.L. Ochman constantly derides her industry for not taking the blogosphere seriously on her What’s Next Blog.

And what happens when PR agencies think they ‘get’ blogging. We get candy-floss impotent crap like this or the one reported here are designed to talk at us kids on ‘our level’.

As Ms. Blochman says:

“Conversations are two ways, corporate babble is a one-way conversation and they’re are already far too many of those online.”

What’s Next Blog
Ad Land Article