October 25, 2004

What A Grocery List Tells Us

by Piers Fawkes

GrocerylistGrocerylists.org has been described by the New York Times as an enlightening barometer of eating and shopping trends as well as of attitudes towards foods.

Bill Keaggy has been obsessive in collecting grocery lists and posting them online. There are now 500 scribbled notes available on his site. The Times noted that most lists fall into one of two categories, either by foodies or convenience junkies:

“This growing divide has been discussed in the food industry for nearly a decade, but no statitics have measured it. In these lists, however, the gap is clear as day. A number of people write FOOD as if it were like getting gas or picking up dry cleaning.”

Grocery List Site

Article categories: Food & Drink, Lifestyle, Retail

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