You’d be excused for thinking that with the proliferation of Atkins products in all our stores and with half of your friends having tried the South Beach diet for 2.3 days that we are all obsessed with healtheir-than-thou food and beverages.
The introduction of the new chocolate drink Chantico at Starbucks in the new year in North America may highlight what we really are craving to consume. Chantico named after the Aztec goddess of fires in the family hearth is unlike hot chocolate, which is made from cocoa powder. Chantico is steamed with cocoa butter and whole milk: A 6-ounce cup has 390 calories, 21 grams of fat and 51 carbs!!
And Starbucks isn’t just going to launch a new product without knowing it’s going to be a winner. USA Today reports that the market should respond well to this new product launch as we have become increasingly indulgent since 9/11. Starbucks will market this to our ‘I Deserve A Treat’ mentality as a drinkable dessert: “Imagine melting down a chocolate bar — and drinking it.”
Maybe all this self-appreciation is why items in indulgent sectors are still growing despite the economic climate. Luxury cars have, reportedly, seen a 7% jump in demand this year!
It looks like this sentiment has spread across the Atlantic to Europe too. The Scotsman reports that stressed workers spend more than £1 billion a year indulging themselves with luxury comfort food such as chocolate and ice-cream. Analysts say the top end of the market is now driven by overworked employees wanting to treat themselves by indulging in a spot of “me time”.
Maybe a nice cuppa Chantico will do the trick!
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In a pre-emptive strike against regulation Coke and Pepsi join Kraft in a new trend in product labeling that will allow consumers to clearly see the nutrition (or lack of) of products ‘designed’ for mutliple servings that are often consumed as one.
In the past packs have offered confusing single serving data on a pack offering several servings (e.g. data on a 8g serving on the label of a 20g Pepsi bottle).
See this article for more info: http://www.fool.com/News/mft/2004/mft04101819.htm
October 18th, 2004 at 5:15 pm
Here’s another example: Have you seen the new Pizza Hut ad that asks if you’re tired of leaving the table hungry – they now offer a huge family pizza for just 9.99
November 4th, 2004 at 9:56 am