New CocaCola chairman and chief executive, Neville Isdell, has told investors Coke wants to make up for lost time on the bottled water and low-carb trends, and it’s willing to lose money in the short term to re-establish itself. "The emerging consumer trends in health and wellness were missed," Isdell said.
Emerging trend? Emerging? Trend? PSFK is a bit dumbfounded. Whilst we acknowledge that there is a cultural shift around ‘health and wellness’ – for CERTAIN demographics – offering water and low carb versions of existing drinks is not a strategy: it’s jumping on a band-wagon, it’s following a fad.
Coke’s combined lack of insight and foresight may put the brand in the museum before Isdell’s tenurship is complete.
AP Article
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‘Well-Being’ Fad Hits Cell Phone Market, Too
http://www.textually.org/textually/archives/006009.htm
November 12th, 2004 at 9:53 am
Coke tried water in the UK with V Bad results. Tried to sell the UK consumer bottled water using the mains water supply as a source.
BBC News link:
http://news.bbc.co.uk/1/hi/business/3550063.stm
Think this is good news for Ad agencies and media houses. Coke will have to spend big to get into this market. Perhaps the purchase of a few shares in Cokes main suppliers in agency land is in order.
November 12th, 2004 at 12:23 pm
I loved the wit in the last paragraph. Very true :]
November 23rd, 2004 at 7:01 pm
I love coke I’m doing research on coke now I’m almost finish I didn’t think coke was that great until I research on it
P.S.: See YA!!!!!!!!!!
November 16th, 2005 at 4:36 pm