November 22, 2004

French Connection, Tired & Tacky

by Piers Fawkes

Psfkfashion_1Another company that doesn’t understand the branding: French Connection. After an 18% fall in like for like sales, speculation about the future of the FCUK brand has been rife recently, with one market watcher reportedly describing it as "tired and tacky".

But French Connection operations director Neil Williams told The Journal that the group believed its problems lay in the appeal of its clothing, rather than its branding. "We don’t fundamentally think this is a brand thing - it’s more to do with the fashion product range."

Neil, your brand influences everything you do. Everything. And, maybe surprisingly to you, even your approach to your product line too

The Journal Article

Related PSFK Posts
Long Live Branding
Lagerfeld - H&M Split

Article categories: Advertising & Branding, Fashion

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | |

Subscribe

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.

Sponsored by Anomaly

Advertise On PSFK

Hosting Provider

Sponsored Links