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How Walmart Predicts The Future

How Walmart Predicts The Future

By Piers Fawkes on November 17, 2004

An article in New York Times recently highlighted that Walmart used trillions of bytes’ worth of shopper history that is stored in Wal-Mart’s computer network, to predicting what was going to happen when the hurricanes hit Florida this year.

Interestingly, beer sales shoots through the roof during the preperation period for any oncoming hurricane.

NY Times Article

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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