2005 Trends: IDividualism

15 Responses to “2005 Trends: IDividualism”

1. SImon King
   Posted from: 67.153.100.238

   December 13th, 2004 at 8:48 am

   We illustrated earlier that luxury businesses are aware of the need to service the customization desire and we know that because of the nature of their businesses and the prices which they charge for their products that they are more than able to service a growing demand for customized products. What IDividualism means to mass market brands is less clear.

   The mass market is consumer psyche may be inspired to experiment with IDividualism but PSFK would argue that as a rule they will only tinker on the sidelines. After all the mass market consumer not only wants to fit in with their peer groups but also looks for leadership from key market influencers of celebrities, magazine editors etc.

   Customisaition traditionally has been the preserve of the very rich in the case of products being customized at their customers request or the creative who customize their products themselves. It’s routes lye solidly in the fashion business as the easiest has been led for so long by the fashion and automobile businesses. Fashion and Clothing has a history of customiationa dating back to when the first clothes were made and for a long time you have been able to customize your car with your preference for features and colour.

   What this trend further means for these industries is that for a business normally means additional expence which translates to premium prices for customized products.

   Also human society is such that the heard mentality prevents Idividulism lasting for to long. In the 1970’s punk exploded in the UK. First in London and then everywhere. Initially punks stood out with their cusomised leather jackets and hairdoo’s. However these quickly became the norm and every classroom in the UK had three of four wannabee punks.
2. Tom Guarriello
   Posted from: 63.72.209.175

   December 13th, 2004 at 12:55 pm

   I do not believe this trend will only exist at the top and fringes of the retail market. The ease with which customization can now take place in product development and production will make this a much more economically feasible offering for companies. Couple this with the enormous wave of emphasis on individual creativity/expression (now more than 5 million blogs and counting) and I think you have a much more significant market force.

   This isn’t to say these customizers won’t need assistance, thereby providing opportunities for experts everywhere.
3. Guy Brighton
   Posted from: 67.153.100.238

   December 18th, 2004 at 6:09 pm

   Bathing Ape Store Opens in NY:

   SoHo Runs for Blue and Yellow Sneakers
   http://www.nytimes.com/2004/12/19/fashion/19NIGO.html?oref=login
4. PSFK
   Posted from: 66.151.149.17

   January 24th, 2005 at 1:09 pm

   Zoomer!

   Launched a few years ago in Japan, Honda have released a new scooter into the UK market that hopes to take advantage of trend in Idividualism: with bare bones design, ultra fat tyres and bug eyed headlights as standard; saddles, paint jobs, accessories…
5. Guy Brighton
   Posted from: 67.153.100.238

   January 24th, 2005 at 2:11 pm

   Idividual Mini Cooper:
   http://www.joshrubin.com/coolhunting/archives/2005/01/illustrated_min.html
6. PSFK
   Posted from: 66.151.149.17

   February 9th, 2005 at 9:00 am

   Bliss

   Joseph Campbell once said,
7. Piers Fawkes
   Posted from: 67.153.100.238

   February 10th, 2005 at 9:31 am

   Reebok celebrates individuality
   http://www.adjab.com/2005/02/10/reebok-celebrates-individuality/
8. PSFK
   Posted from: 66.151.149.17

   February 14th, 2005 at 10:31 am

   IDividualism: Crumpler Custom Bag Store NYC

   Crumpler, the Australian bag manufacturer, have opened their second super-fine store in New York City - this one offering total customization of shades and colors of their funky big and little bags. Inside the store, just off 8th Avenue in the West Vil…
9. PSFK
   Posted from: 66.151.149.17

   February 14th, 2005 at 4:09 pm

   IDividualism: Crumpler Custom Bag Store NYC

   Crumpler, the Australian bag manufacturer, have opened their second super-fine store in New York City - this one offering total customization of designs, colours, features
10. PSFK
    Posted from: 66.151.149.17

    February 22nd, 2005 at 1:56 pm

    Nouveau Niche

    Trendwatching have just released a great newsletter featuring their analysis on Noveau Niche. Similar to PSFK’s take on IDividualism, TW suggests that consumers are more individualized than ever, expecting every good, service and experience to be addre…
11. PSFK
    Posted from: 66.151.149.17

    March 18th, 2005 at 11:05 am

    Individual Cult

    “How can a society that exists on instant mashed potatoes, packaged cake mixes, frozen dinners, and instant cameras teach patience to its young?” Paul Sweeney The term ‘mass-consumer’ is marked and rarely used in the context of today’s market…
12. PSFK
    Posted from: 66.151.149.17

    March 18th, 2005 at 11:09 am

    Individual Cult
13. PSFK
    Posted from: 66.151.149.17

    May 30th, 2005 at 1:21 pm

    NYT : Nike iD Store

    The NY Times Magazine wrote about the Nike iD store in Manhattan’s Nolita at the weekend reporting that the concept store is built
14. PSFK
    Posted from: 66.151.149.17

    May 31st, 2005 at 8:34 am

    NYT : Nike iD Store

    The NY Times Magazine wrote about the Nike iD store in Manhattan’s Nolita at the weekend reporting that the concept store is built
15. Andy Erickson
    Posted from: 208.205.82.65

    September 12th, 2006 at 10:30 am

    Do you have a report that contains all of your trends with summary comments, etc.?

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