We love watching Coca-Cola grapple with what it considers a ‘health’ trend, one they reckon they missed the first time around. After we found out that C2 was dropped from launch in the UK we were surprised to find out about "Wellness from Coca-Cola" - a new line of "healthy drinks" popular in Japan. They’re stylish and feature exotic ingredients such as "bee-head secretions" and may be headed for America, reports The Wall Street Journal.
One of Coke’s new drinks (developed with cosmetics maker Shiseido Co) called Body Style Water and is positioned as a diet drink "helps speed metabolism through the combined effects of caffeine and grapefruit aroma."
Another drink called "Spring Mint Habit," contains an extract of mint that the company claims will help reduce the effects of hay fever. Sasso, is "a tea for lowering blood sugar."
Alternatives in the US already include Intelligent Nutrients from the creator of Aveda and even Borba Skin Balance waters from Fred Segal.
FT Article
PSFK Post On ‘CocaCola Looks At Its Health’
Some content via Reveries
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You gotta be kidding. I’m always amazed at how these BIG corporate brothers manage to disguise their products into what they deem as the latest trends .. i.e. low carb, no carb, herb fab, smart drink etc … Personally, I feel that anything that has to be concocted thru chemical or manufactured means is NOT natural and is NOT healthy for the body. Sara Lee makes a 9 carb net loaf of bread that when you make grilled cheese sandwiches .. the bread takes forever to brown! Is that natural? Kraft makes a low carb cheese that when you try to melt it .. it doesn’t melt! Is that natural? Anyway .. interesting article there. I’ll definitely follow up on this. Thanks.
January 8th, 2005 at 12:38 am
Love is two people sipping Coca Cola from the same straw on a warm sunny day.
September 27th, 2005 at 4:07 pm