Influx have an interesting but far too short post on free consumer magazines that can help ignite a more personal dialogue between brands and young people.
"The value of discovery and exclusivity in limited distributions, along with the unparalleled value of "free", creates additional meaning for this discriminating audience… Free magazines can break the rules in content and format."
Free magazines to note include:
Vice Magazine – A PSFK yoof favorite from the Vice clothing, music, party NYC movement: we love the Karl Lagerfeld photo comment in this month’s issue.
Frank 151 – A quarterly tiny mag.
Unframed – a collaborative effort between S.F. urban gallery and retail store, Upper Playground, and design group, Hybrid.
Any other recommendations? Leave in the comments below.
Influx
Vice
Frank 151
Unframed
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Slightly different media: Video Mags Come To DeskTops: http://www.adrants.com/2004/12/video-magazines-come-to-desktop.php
December 9th, 2004 at 3:09 pm
Check Out The Royal:
http://theroyalmagazine.com/
January 5th, 2005 at 1:17 am