December 6, 2004

The Hidden Persuaders

by Guy Brighton

A Totally Unrelated Photo New York Times provides a detailed analysis on the growth in word of mouth marketing firms recruiting agents to ‘buzz’ their clients’ products.

NYT Article
Gaping Void Comment

Article categories: Advertising & Branding

Article Link | | Email This | |

Popular Articles


The Determined Detractor
Hugh at the Gaping Void brought to our attention the New York Times article about the 'Determined Detractor': "Marketers have become fond of recruiting friendly trendsetters...

Influencers As Ads
In 2003 PSFK spent a lot of time talking to luxury brand owners like Gucci and Richemont about how to take advantage of the trickle down effect created by targeting 'Influenc...

One Response to “The Hidden Persuaders”

  1. PSFK
    Posted from: 66.151.149.17

    January 2nd, 2005 at 6:11 pm

    The Determined Detractor

    Hugh at the Gaping Void brought to our attention the New York Times article about the ‘Determined Detractor’:

Leave a Comment

We're open to critical discussion but not abuse or spam. Note that your IP address will be published alongside your comment.

Subscribe

Search PSFK

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.

Sponsored by Anomaly

Advertise On PSFK

Hosting Provider

Sponsored Links