“The old luxury is at an end,” declares Pam Danziger author of the book, Let Them Eat Cake, Marketing Luxury to the Masses — as well as the Classes bla bla bla. “It was luxury defined based upon the thing itself. The way we define luxury today is not about the attributes and features; it is about how one experiences them.”
Not like a Rolls or a Rolex then, Pam? PSFK has to admit though – there’s something in the idea though.
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