January 10, 2005
AdWeek asked: “What advertising trend would you like to see die in 2005?”
“The trend I would love to see die is the frantic production of non-traditional, non-TV marketing ideas. In the quest to be smart, effective and media-agnostic, many marketers have become manic.”
Mary Baglivo, CEO, Saatchi & Saatchi
Ad Week Article
Inspiration to make things better.
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Meanwhile in tomorrow’s Ad Age, Crispin is named Agency of the Year for being media agnostic and for non-TV, non-traditional ideas.
And Saatchi is given 1 of 5 stars in the same magazine for its performance in 2004.
January 10th, 2005 at 10:04 am
ahahah no comments … maybe it’s the “love marks” jargon-fever thing that is blinding some people at S&S.
January 10th, 2005 at 5:01 pm
I don’t totally disagree with that comment though. If you think of all the viral/non-traditional stuff, really only a small percentage of it is actually good. Then again, I suppose you can say the same thing about the traditional stuff as well, so I’m just going to waiver here in the middle. ;-)
January 23rd, 2005 at 8:31 pm
That reads like:
“I just want to make TV ads, like we did in the old days. Boo Hoo.”
But perhaps I’m as biased as Mary.
December 5th, 2007 at 5:45 pm