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Saatchi Doesn’t Get It

Saatchi Doesn’t Get It

By Guy Brighton on January 10, 2005

AdWeek asked: “What advertising trend would you like to see die in 2005?”

“The trend I would love to see die is the frantic production of non-traditional, non-TV marketing ideas. In the quest to be smart, effective and media-agnostic, many marketers have become manic.”

Mary Baglivo, CEO, Saatchi & Saatchi

Ad Week Article

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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