January 10, 2005
Saatchi Doesn’t Get It
AdWeek asked: “What advertising trend would you like to see die in 2005?”
“The trend I would love to see die is the frantic production of non-traditional, non-TV marketing ideas. In the quest to be smart, effective and media-agnostic, many marketers have become manic.”
Mary Baglivo, CEO, Saatchi & Saatchi
Ad Week Article





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