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Social Life Of Brands

Social Life Of Brands

By Guy Brighton on January 25, 2005

Call it lifestyle marketing. It’s not enough for a company to just sell you a product any more. The goal, today, is for you to live the lifestyle any given product is supposed to represent – and for that company to create and cater to that lifestyle. The Toronto Star says,

"It’s a major shift from designing advertising campaigns and expecting consumers to adapt their own interests and lifestyles to fit a product or brand. That condescending approach is no longer how marketing is done."

Toronto Star Article via Agenda Inc

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing
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