January 25, 2005
Social Life Of Brands
Call it lifestyle marketing. It’s not enough for a company to just sell you a product any more. The goal, today, is for you to live the lifestyle any given product is supposed to represent - and for that company to create and cater to that lifestyle. The Toronto Star says,
"It’s a major shift from designing advertising campaigns and expecting consumers to adapt their own interests and lifestyles to fit a product or brand. That condescending approach is no longer how marketing is done."
Toronto Star Article via Agenda Inc





One Response to “Social Life Of Brands”
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January 26th, 2005 at 8:41 am
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