Brand Experience Is The New Marketing Imperative

Mark Beeching and Jeff Flemings, global executive director-creative and vice president/director – creative planning respectively at Digitas, despite their super-long job titles have produced a very insightful piece on branding as an organizational mission not a marketing department project (reminds PSFK of our little rant ‘Long Live Branding‘ and our piece on Change This: ‘The Truth‘).

"For all the talk about the behavior of consumers, there hasn’t been much said about the behavior of marketers. It’s time to start the conversation," they herald their piece on Media Post today.

The key principles to branding they suggest are:

• Differentiate Your Brand From the Competition
• Translate What’s Special about the Brand Into Customer Experiences
• Activate Those Experiences Across all Points of Customer Contact

Full ‘Show, Don’t Tell – Brand Experience Is the New Marketing Imperative’ On Media Post

Related PSFK Posts
PSFK On ChangeThis! Truth, Brands & Yoga!
Long Live Branding