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Levis To Use Bloggers In Ads

Levis To Use Bloggers In Ads

By Guy Brighton on February 10, 2005

According to Gawker, Levis are looking to cash in on all that uber-coolness of blogging by featuring bloggers in their next ad campaign called, "A Style For Every Story."

Levis will pay the lucky bloggers $10K. Bloody hell!

(fyi: the Creative Director at Levi’s ad agency, BBH, is called Kevin McKeon – worth a spam, no?)

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing, Web & Technology
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