Owning A Little Piece Of Heaven

A new members bar in London claims that it is offering its regulars the chance to buy stock in their bar. The soon-to-be opened M1NT Club, by Alistair Paton, is billed as part exclusive members bar, part business venture.

Essentially, it’s like buying shares in your local. The club will be owned by a 228 shareholders who Paton is estimating will see a 15% dividend yield in the first year. A further 500 members will also be allowed to grace the posh Knightsbridge location - at a mere £500 per annum - and bid on shares when they become available.

As UrbanJunkies says:

Worried where your hard-earned fat expense account is going? Take your clients to Mint, throw down a wad and watch your wallet grow. Profits will be dumped into shareholders bank accounts every three months, which has made the sharehold list awfully impressive.

To ensure that the owners do consume, M1NT has invested in state of the art technology that measures and reports activity in the bar in real time. The system was designed to provide incredible levels of personalised customer service by linking a membership number to an individual customer. Upon presentation of a membership card with magnetic strip, reception staff can see a profile of the customer including a photograph or details about hobbies and interests. The system also displays purchase behaviour including the last time the customer visited, favourite drinks or food and seating preferences.

Mint Club. 164 Sloane Street. London SW1

Mint Club Site
Compiled Article
via UrbanJunkies