Why Napster Just Could Work

As the latest Napster ads splashed across the Super-Bowl-Mega-Ad-Show last night, some of us commented, "Hey, that just might work!"

Now, the ads weren’t anyway as sexy as the iTunes/Pepsi ones but the ads simply claim that it should cost the $10K to fill an iPod with iTunes but with Napster you can fill a variety of (other) music players for just $15 bucks a month. Anybody who has subscribed/played with Real Rhapsody should get the gist pretty quickly, but for you other’s here’s the idea:

Not everyone wants to own every track they listen to forever. Sometimes you just want to play a track that hits the right note at the right moment. A track that would never normally be in your music collection: when the sun’s shining on sunday morning, when you’re packing to go off on your holidays, when you’ve got all your old Univeristy friends around for a reunion.

Do you really want to pay a buck for each track then? (Or drink a lot of Pepsi and get lucky)

Or do you just want the freedom to be DJ for the moment?

Napster
Napster Ad