Brit Fleet (St) Invasion Of New York

A gang of British newspapermen (and women) have taken custody of the US tabloid,  The National Enquirer. The New York Times describes them as "a SWAT team of Fleet Street meat-eaters brought in to revive the
storied but now flagging checkout magazine."

Paul Field is now the Enquirer’s editor brough in from The Sun, a popular British tabloid where he was associate editor. Paul will also oversee the
expansion of the weekly tabloid to 72 pages from 60 pages with the
April 18 issue (on sale April 7), along with the addition of Anna
Nicole Smith as a columnist and a section for women called "Q" that will provide how-to
tips and uplifting stories about regular people will also debut. The NY Times suggests:

Gossip has been legitimized and has
metastasized, spreading to every corner of the culture, and cable and
network television is full of breathless updates on the tiniest doings
of B-list celebrities. Readers cannot open a magazine or newspaper,
including this one, without being offered tasty morsels from someone
else’s life. And that ubiquity has imperiled The Enquirer, one of the
publications that started the modern era of gossip journalism when, in
its current incarnation, it was founded in 1952….In a way, American Media has
gone back to the future in search of a solution. It was a British group
who three decades ago came over and brought tabloids like The Enquirer
to prominence with a variety of stunts, the most memorable being the
publication of a photograph of Elvis Presley in his coffin.But staffs
gradually Americanized, as did their approach to doing business.

New York Times Article