Comments on: Corporate Health: Mind, Body and Soul

By: JT Barnhart

JT Barnhart — Tue, 30 Nov 1999 00:00:00 +0000

My first thought about this was motive. Is Nike simply trying to attract a market share driven off by the likes of Adbusters and No Logo or are they genuine? The next question would seem to be if they are being more responsible does it matter why?

In any event this is likely a big sign that the mainstream and lagards are becoming hip to the idea of a more healthy world. Hopefully it won't be like the healthfood crazes we have seen come and go in the past.

By: Celeste

Celeste — Tue, 30 Nov 1999 00:00:00 +0000

I don’t think it matters what Nike’s motives are, I think profit is the only thing that will ever really motivate multinational brands to be more socially and environmentally responsible. So I think socially-conscious consumers should vote with their dollars and support Nike for their efforts, but at the same time we need to make sure that these brands are truly walking the walk. I was upset to learn recently that Horizon organic dairy products (the ones with the happy cows on the cartons) was purchased by Dean Foods, a big factory farm conglomerate, and now Horizon’s organic credentials are being called into question: http://www.organicconsumers.org/organic/horizon21705.cfm

By: dk

dk — Tue, 30 Nov 1999 00:00:00 +0000

thank you both for your comments.

i agree that motives should be questioned, however, celeste flirted with the issue, but the power is with us the consumers to both support and punish the brands for their efforts.

i like the idea of the customer defining and developing coporate strategies that satisfy environmental and altruistic policies and products - power to the people!