Comments on: Converse Video Art http://www.psfk.com/2005/03/converse_video_.html Good Ideas Report Wed, 17 Mar 2010 15:09:44 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: James Cherkoff http://www.psfk.com/2005/03/converse_video_.html/comment-page-1#comment-4428 James Cherkoff Tue, 30 Nov 1999 00:00:00 +0000 #comment-4428 <p>Interesting that you guys see Open Ad as Open Source Marketing....I see it as the same old thing...in different clothing</p> Interesting that you guys see Open Ad as Open Source Marketing….I see it as the same old thing…in different clothing

]]> By: Piers Fawkes http://www.psfk.com/2005/03/converse_video_.html/comment-page-1#comment-4429 Piers Fawkes Tue, 30 Nov 1999 00:00:00 +0000 #comment-4429 <p>How so James?</p> How so James?

]]> By: James Cherkoff http://www.psfk.com/2005/03/converse_video_.html/comment-page-1#comment-4430 James Cherkoff Tue, 30 Nov 1999 00:00:00 +0000 #comment-4430 <p>Open Ad is just taking the old model online, using the web to create the same old 'command and control' style of advertising. </p> <p>The problem is that the 'brand bombardment' model doesn't work anymore. People are taking shelter using PVRs, adblockers, subscriptions etc.</p> <p>Open Source Marketeers understand that the rules of the game have changed and that the old-school techniques are redundant.</p> <p>Converse Gallery is a great example of the new school. 'Give 'em the tools and they will create'.</p> Open Ad is just taking the old model online, using the web to create the same old ‘command and control’ style of advertising.

The problem is that the ‘brand bombardment’ model doesn’t work anymore. People are taking shelter using PVRs, adblockers, subscriptions etc.

Open Source Marketeers understand that the rules of the game have changed and that the old-school techniques are redundant.

Converse Gallery is a great example of the new school. ‘Give ‘em the tools and they will create’.

]]> By: Joe Ford http://www.psfk.com/2005/03/converse_video_.html/comment-page-1#comment-4431 Joe Ford Tue, 30 Nov 1999 00:00:00 +0000 #comment-4431 <p>I agree with James. I was a bit confused with the whole pricing structure on Open Ad too. It wasn't trully giving people the chance to create. It was like 'Here's the RFP, give us your ideas.'</p> <p>It's very hard to see how creatives with just put their work up their willy nilly - it's bad enough in 5-way pitches where they just earmark all the best ideas and replicate them in-house.</p> <p>The viralists like Asa Bailey have got the right idea. Do something really extreme, but on brand, or auction the 'promise' online. It's a good old relationship of trust then!</p> I agree with James. I was a bit confused with the whole pricing structure on Open Ad too. It wasn’t trully giving people the chance to create. It was like ‘Here’s the RFP, give us your ideas.’

It’s very hard to see how creatives with just put their work up their willy nilly – it’s bad enough in 5-way pitches where they just earmark all the best ideas and replicate them in-house.

The viralists like Asa Bailey have got the right idea. Do something really extreme, but on brand, or auction the ‘promise’ online. It’s a good old relationship of trust then!

]]> By: jason pettus [metafeed] http://www.psfk.com/2005/03/converse_video_.html/comment-page-1#comment-4432 jason pettus [metafeed] Tue, 30 Nov 1999 00:00:00 +0000 #comment-4432 <strong>Make your own Converse commercial, win $10,000</strong> ...This is cool enough when it comes to a big soulless corporation like Converse; could you imagine the possibilities of a smart small business doing the same? Make your own Converse commercial, win $10,000

…This is cool enough when it comes to a big soulless corporation like Converse; could you imagine the possibilities of a smart small business doing the same?

]]> By: jason pettus [metafeed] http://www.psfk.com/2005/03/converse_video_.html/comment-page-1#comment-4433 jason pettus [metafeed] Tue, 30 Nov 1999 00:00:00 +0000 #comment-4433 <strong>Make your own Converse commercial, win $10,000</strong> ...This is cool enough when it comes to a big soulless corporation like Converse; could you imagine the possibilities of a smart small business doing the same? Make your own Converse commercial, win $10,000

…This is cool enough when it comes to a big soulless corporation like Converse; could you imagine the possibilities of a smart small business doing the same?

]]> By: jason pettus [metafeed] http://www.psfk.com/2005/03/converse_video_.html/comment-page-1#comment-4434 jason pettus [metafeed] Tue, 30 Nov 1999 00:00:00 +0000 #comment-4434 <strong>Make your own Converse commercial, win $10,000</strong> ...This is cool enough when it comes to a big soulless corporation like Converse; could you imagine the possibilities of a smart small business doing the same? Make your own Converse commercial, win $10,000

…This is cool enough when it comes to a big soulless corporation like Converse; could you imagine the possibilities of a smart small business doing the same?

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