Wal-Mart Stores has kicked off a new advertising campaign, specifically tailored towards the Asia / Pacific American community in the US. The ads, developed by the retailer with the Los Angeles-based IW Group, include television, radio, and print advertisements that will be featured in Cantonese, Mandarin, Vietnamese and English in key U.S. markets: Los Angeles, Houston, San Diego, San Francisco and San Jose.
Like previous ad campaigns, this one will feature "real" people – this time customers as opposed to the store staff that are usually
involved.
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