Ryanair has scrapped it trial of the in-flight entertainment system which costs the user £5 due to low numbers of passengers willing to pay.
Ryanair’s trial began in October and the airline admitted in January that take-up had been disappointing, with as few as five passengers per aircraft willing to pay for entertainment. The Irish airline’s chief executive, Michael O’Leary, had predicted that it would generate "enormous sums of money".
Other low-cost airlines have experimented with entertainment as a source of additional revenue. An American carrier, JetBlue, offers television programmes on domestic flights.
EasyJet is running a two-month trial of a similar system on flights from Newcastle and East Midlands, targeting longer flights of up to three hours to Mediterranean destinations. Apparently unaware of the growth in personal DVDs, DVD playing laptops and PSPs, an easyJet spokesman said: "The trial is going very well and we’re finding demand to be strong. But no decision on its future will be made until the trial period is over at the end of April."
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