After breaking new ground with BMW Films, the car company with ad agency Fallon is now, erm, marketing the German motors using comics. Sorry, graphic novels. The idea, according to...
The idea, according to Ad Age, is that "if Hollywood has been able to harness the appeal of
comic books to lure moviegoers into theaters, why not use graphic
novels to bring buyers into BMW showrooms?"
BMW have signed a deal with Dark Horse Comics to publish six comic books based on the character, played in The Hire shorts by Clive Owen (Closer, The Bourne Identity) as a mysterious driver who is thrown into comedic or dangerous situations thanks to his passengers.
BMW? Comics? omg!
We must concur with Rm116 who brought this to our attention. They say:
"Do you think this is for the right target market? Is anyone really
going to take this comic into a dealership? Is there any surprise to
this after seeing the BMW films?"