April 8, 2005

Current TV

by Guy Brighton

Earlier this week, Joel Hyatt and Al Gore announced that INdTV will become Current
(www.current.tv). It was not only a name change:

"Current is a movement. It is a network of young
adults all over the world harnessing the power of the Internet to
share their stories, collaborate on compelling content creation, and
transform television and the media industry. It is our hope that
Current will become the television homepage for the
Internet Generation."

Current believes that there
has been a shift in power from companies to the consumer. This
“bottoms-up” trend has been transforming the way we live our lives.
In the TV industry, they say,
technology is helping to keep up with viewers’ desire for on-demand
scheduling in the forms of VOD and PVRs. But on the creation and
programming front, no one yet is allowing their viewers to participate
in a meaningful way in the creation of Television. Current will be the first TV network to do this. 

On August 1, the team will
replace News World International (NWI), the network we bought from
Vivendi Universal, with Current. NWI is currently
available in almost 19 million homes in the United States, including
all 12 million subscribers of DirecTV and approximately 5 million
subscribers of Time Warner Digital Cable.

current.tv

Article categories: Entertainment, Youth

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