April 29, 2005

Hotels Check In For Some Participation Marketing

Last year the Hotel des Arts in the heart of San Francisco’s downtown Union Square ran a project called “Painted Rooms” where 16 custom painted rooms from people like David Choe and David DeRosa. Now, Josh Spear reports, they’ve come back adding an additional dozen more rooms including painted rooms by Josh Feldman, The Vinyl Killers, Bryan Dawson and Maya Hayuk. Josh says, “Their roster of top notch underground and emerging artist created rooms is totally impressive–and the sky is the limit here–they say watch
out for future painted rooms from folks like Shepard Fairey (Obey), and Dalek.”

Meanwhile, Josh Spear reports on the Cool Hunting site about Project FOX where Volkswagen have created a hotel, a club, and a studio all in downtown Copenhagen. Promoting the new VW Fox, they took an existing hotel, and got 21 artists to re-design the interior of 61 rooms.

Getting influencers and trendsetters involved in your marketing seems to be very vogue at the moment. Brands are presenting themselves as ‘we are you’ to try to build relevant emotional connections with their target audience.

Josh Spear’s Post
Josh Spear’s Other Post

Article categories: Advertising & Branding, Arts & Culture, Design, Transport & Travel