Comments on: Media Hoaxes http://www.psfk.com/2005/04/media_hoaxes.html Good Ideas Report Mon, 22 Mar 2010 11:47:17 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: When all publicity fails, a hoax remains as hope for PR : The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-254722 When all publicity fails, a hoax remains as hope for PR : The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B Fri, 03 Apr 2009 18:49:53 +0000 #comment-254722 [...] a few examples of hoaxes: - Museum of hoaxes: Business - Finance - Internet Hoax Busters - Media hoaxes - MS iLoo and Wikipedia about the iLoo. - Walt Disney and Bill Gates - Nestlé: super cooled water [...] [...] a few examples of hoaxes: – Museum of hoaxes: Business – Finance – Internet Hoax Busters – Media hoaxes – MS iLoo and Wikipedia about the iLoo. – Walt Disney and Bill Gates – Nestlé: super cooled water [...]

]]> By: DK http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-4337 DK Tue, 30 Nov 1999 00:00:00 +0000 #comment-4337 <p>Love this piece JT - I totally agree about technology becoming a leveller as an entry into consumer-created media campaigns.</p> <p>For the most part, I think the brands and companies are probably involved at some stage: imagine the opening scene from the tv series 'mission impossible'..."your mission...if you choose to accept it...this message will self-destruct...in 5...4...3...2...1...BOOM!!!"</p> Love this piece JT – I totally agree about technology becoming a leveller as an entry into consumer-created media campaigns.

For the most part, I think the brands and companies are probably involved at some stage: imagine the opening scene from the tv series ‘mission impossible’…”your mission…if you choose to accept it…this message will self-destruct…in 5…4…3…2…1…BOOM!!!”

]]> By: asharfin http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-4338 asharfin Tue, 30 Nov 1999 00:00:00 +0000 #comment-4338 <p>Oooh, very good post. Very apropos. What seems to be happening here is a proliferation of media channels and not enough content. </p> <p>What I would like to happen is this: The gates to all media channels are thrown wide open and an efficient system is created to get the right content to the right channel at the right price (auction?).</p> <p>What will probably happen is this: Some kind of social kludge will arise in bits and pieces (maybe fact-checking standards will rise?) and the chinks that these hoaxes are slipping through will be closed.</p> <p>Let's have fun while it lasts.</p> Oooh, very good post. Very apropos. What seems to be happening here is a proliferation of media channels and not enough content.

What I would like to happen is this: The gates to all media channels are thrown wide open and an efficient system is created to get the right content to the right channel at the right price (auction?).

What will probably happen is this: Some kind of social kludge will arise in bits and pieces (maybe fact-checking standards will rise?) and the chinks that these hoaxes are slipping through will be closed.

Let’s have fun while it lasts.

]]> By: JT Barnhart http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-4339 JT Barnhart Tue, 30 Nov 1999 00:00:00 +0000 #comment-4339 <p>Just thinking about the NPR broadcast linked at the end of the article. It was really odd listenning to it. I can't say I completely agreed with all of it but at one point I stopped writing and was all flipping through my notes because I had some of the same thoughts almost verbatim. Sort of creepy when tha happens. Well worth a listen if you have time. </p> Just thinking about the NPR broadcast linked at the end of the article. It was really odd listenning to it. I can’t say I completely agreed with all of it but at one point I stopped writing and was all flipping through my notes because I had some of the same thoughts almost verbatim. Sort of creepy when tha happens. Well worth a listen if you have time.

]]> By: No.156 http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-4340 No.156 Tue, 30 Nov 1999 00:00:00 +0000 #comment-4340 <p>I think this was a great article. I actually know JT and we have had long discussions on this subject. I think that media hoaxes are great. These people are trying to get their names out there, and for some of them it has worked very well (see VW Section of article). Keep your eyes open and maintain a sense of humor and the world will be ok. </p> I think this was a great article. I actually know JT and we have had long discussions on this subject. I think that media hoaxes are great. These people are trying to get their names out there, and for some of them it has worked very well (see VW Section of article). Keep your eyes open and maintain a sense of humor and the world will be ok.

]]> By: Piers Fawkes http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-4341 Piers Fawkes Tue, 30 Nov 1999 00:00:00 +0000 #comment-4341 <p>great article J. Well researched and discussed. 2 of my favorite hoaxes of recent times:</p> <p>The Sun Newspaper Hoaxed By Faux Rappers</p> <p>Two aspiring musicians have duped the Sun into running a hoax story about two unknowns being signed by a fictitious record label linked with US rapper Eminem. Under the headline "Straight Outta Scunthorpe" the paper's Bizarre column splashed the story of how unknown duo Grant Harvey and Daniel Brooker had been signed to Eminem and 50 Cent's new label G-Unit Soul. </p> <p>$2bn Wiped From Value Of Dow</p> <p>Just before Christmas two men duped the BBC into believing they were representatives of Dow Chemicals. Posing as Jude Finisterra, protester Andy Bichlbaum told a BBC World interview in December that Dow had agreed to pay $12bn in compensation to victims of the Bhopal chemical disaster, which killed 15,000 people in India 20 years ago. In the two hours before the hoax was uncovered, $2bn was temporarily wiped off the company's share value. A BBC report on the incident was limited to internal consumption, but a spokesman said "lessons had been learned" from what was a "very elaborate hoax". </p> <p>and another...</p> <p>Weeks earlier, journalists from across the country descended on Portreath in Cornwall, after the Times, the BBC, the Independent and the Press Association all carried erroneous stories about local surfers beating up city incomers.</p> <p>But days after reports circulated of the "surf rage" that threatened to "cripple thriving local tourism", a group of students claimed the whole thing was a set up</p> great article J. Well researched and discussed. 2 of my favorite hoaxes of recent times:

The Sun Newspaper Hoaxed By Faux Rappers

Two aspiring musicians have duped the Sun into running a hoax story about two unknowns being signed by a fictitious record label linked with US rapper Eminem. Under the headline “Straight Outta Scunthorpe” the paper’s Bizarre column splashed the story of how unknown duo Grant Harvey and Daniel Brooker had been signed to Eminem and 50 Cent’s new label G-Unit Soul.

$2bn Wiped From Value Of Dow

Just before Christmas two men duped the BBC into believing they were representatives of Dow Chemicals. Posing as Jude Finisterra, protester Andy Bichlbaum told a BBC World interview in December that Dow had agreed to pay $12bn in compensation to victims of the Bhopal chemical disaster, which killed 15,000 people in India 20 years ago. In the two hours before the hoax was uncovered, $2bn was temporarily wiped off the company’s share value. A BBC report on the incident was limited to internal consumption, but a spokesman said “lessons had been learned” from what was a “very elaborate hoax”.

and another…

Weeks earlier, journalists from across the country descended on Portreath in Cornwall, after the Times, the BBC, the Independent and the Press Association all carried erroneous stories about local surfers beating up city incomers.

But days after reports circulated of the “surf rage” that threatened to “cripple thriving local tourism”, a group of students claimed the whole thing was a set up

]]> By: JT Barnhart http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-4342 JT Barnhart Tue, 30 Nov 1999 00:00:00 +0000 #comment-4342 <p>Adbusters sort of caught up with PSFK this month with an interesting article on the San Precario folks who pulled off the Serpica Naro hoax. The focus of the Adbusters article is on the issue of "precarity." </p> <p>http://adbusters.org/blogs/Big_Ideas_Precarity.html</p> <p><br /> </p> Adbusters sort of caught up with PSFK this month with an interesting article on the San Precario folks who pulled off the Serpica Naro hoax. The focus of the Adbusters article is on the issue of “precarity.”

http://adbusters.org/blogs/Big_Ideas_Precarity.html

]]> By: JT Barnhart http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-4343 JT Barnhart Tue, 30 Nov 1999 00:00:00 +0000 #comment-4343 <p>If you can get to the news stand to see the current Adbusters the layout is pretty nice. I'd expect their website will be updated soon as well. </p> If you can get to the news stand to see the current Adbusters the layout is pretty nice. I’d expect their website will be updated soon as well.

]]> By: think again, ideasscape moves people http://www.psfk.com/2005/04/media_hoaxes.html/comment-page-1#comment-4344 think again, ideasscape moves people Tue, 30 Nov 1999 00:00:00 +0000 #comment-4344 <strong>Creative Consumers are Everywhere</strong> <p>The guys over at <a href="http://influx.bssp.com">Influx</a> have a good piece on open innovation and getting the customer involved. It is a two-part series packed with great ideas. <br/><br/> Creative Consumers are Everywhere

The guys over at Influx have a good piece on open innovation and getting the customer involved. It is a two-part series packed with great ideas.

]]>