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Next Generation Reinvents The Ad Model

Next Generation Reinvents The Ad Model

By Guy Brighton on April 28, 2005

Advertising Age have just released an interesting piece that focuses on the new crop of young ad makers who are challenging the old ad world order to find fresh and relevant ways to engage consumers. Lots of talk about viral and lifestyle and going mobile. And some defense of that old fella, the 30 Second TV spot.

We’d love to hear your views on the article. Leave ‘em in the comments box.

Advertising Age
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TOPICS: Advertising, Branding & Marketing
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