April 5, 2005

Orange : Great for Music Handsets

by Guy Brighton

OrangeMusic on mobiles is set to explode later this year - especially with the advent of Orange’s new line up for their ‘Great for Music’ handset: the Nokia 6680 3G handset, Nokia 3230 and Sony Ericsson K330i handset.

Not only will it be possible to download exclusive artist material and book gig tickets, customers will be able access tracks, news, gossip and follow the Hit 40 UK chart.

Mark Ashford, head of music, Orange UK, said:

"The Official UK Chart’s decision to include music downloads from Orange World in its Chart demonstrates that the music industry has recognised the rising importance of mobile music downloads within the digital music sphere.  The advent of digital music downloads on mobile means that up-to-date phones also act as music players, making digital music accessible for one in three people in the UK."

Music downloads from Orange World cost £1.50 (US$2.8/€2.20) per track and £3.50/US$6.55/€5.10 for Fireplayer tracks.

Orange UK
Fireplayer

Article categories: Electronics & Gadgets, Music, Telecom, Web & Technology

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