Phatgnat Youth/Brand Challenge

The Phatgnat Fortnightly Challenge has been developed by PSFK contributor DK to
illustrate how brands and
companies (large and small) can create high-profile youth projects
which also satisfies public sectors aims and objectives.

Every two weeks Phatgnat will briefly
outline a youth project for a brand/company and demonstrate its
benefits, plus propose potential partnership opportunities. The benefits for partners are that it assists in raising companies’ corporate/community image; compliments the
brands social responsibility/cause related marketing agenda; and provides
a platform for the partner agencies to explore issues. Oh yeah, it also creates an opportunity for young people to positively display
their talents.

Phatgnat Challenge 1